Holoride Retrofit brings rear-end virtual reality to all vehicles


Image: Holoride

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In November, Holoride brought VR games to select Audi models. A retrofit solution now also makes other vehicles compatible.

Since November 2022, German start-up Holoride has been offering driving-synchronized virtual reality experiences in the back seats of supported Audi models. Using an HTC Vive Flow, passengers using the Holoride system experience games, apps and other content reacts to vehicle movement. Holoride calls the principle “Elastic Content”.

The system taps into vehicle data points, including real-time navigation and sensor data, and dynamically adapts the VR experience. A renovation package is now expected make all cars VR ready. At CES, the manufacturer announced that “Holoride Retrofit” is now available for $800.

Virtual reality for all cars

All vehicles are supported, whatever the brand and the year. The hardware design is reminiscent of a small black smart speaker. At about a third of a pound, the box attaches to the windshield thanks to an included suction cup.

The Bundle-Karton des Holoride Retrofit, mit kreisrunder Hardware, der VR-Brille Vive Flow, einem Controller and einem Sicherheitsband.

The small round “puck” records movement data from the car and transmits it to the VR headset. | Image: Holoride

Using the same technology in Holoride compatible Audi vehicles, Holoride Retrofit connects to a VR headset via Bluetooth. The box then transmits the vehicle’s movement and location data.

“Now any vehicle can serve as a gateway to Holoride’s adaptive virtual experiences where every new ride becomes the blueprint for your next immersive adventure,” said Holoride CEO and Co-Founder Nils Wollny.

The battery would have lasted for 14 hours on a single charge and recharges from the vehicle battery. A USB-C to USB-A cable is included. up to two VR helmets can connect at the same time, so two passengers can use the system simultaneously.

In addition to the Retrofit box, the Retrofit Pack includes an HTC Vive Flow, a gamepad, a one-year subscription to the Holoride platform, and a safety strap that attaches to the vehicle’s seat belt. the the retrofit solution is also available individually for $199. The software subscription costs $21.20 per month or $15.90 per year.

“Adaptive” games and applications from the growing content library react in real time to vehicle movements. If the car moves in a curve, the virtual world rotates accordingly. Thus, game elements such as a spinning gun or a hovering combat robot remain aligned with the direction of movement.

Exclusive VR games for Holoride

In addition to game content, the growing software catalog offers learning apps such as Einstein Brain Trainer and titles from Bookful. The offer also allows mirroring synchronized with the movement of an Android screen.

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Die Hardware von Holoride Retrofit erinnert a einen schwarzen Hockey-Puck.

The Holoride Retrofit hardware mounts to the windshield via a suction cup mount if desired. | Image: Holoride

2D applications are displayed on a cinematic virtual screen embedded in the motion-synchronized environment. This is said virtually eliminate symptoms of motion sickness. YouTube, Twitch and other websites are streamed in a custom web browser.

Among other apps and games, Schell Games’ action title Cloudbreakers, in which players float through hostile skies, was a launch title for Holoride. VR gamers know the studio from titles like Among Us VR, I Expect You To Die 1 and 2, and Until You Fall.

Virtual road trip while driving

Arvore also contributes a game for Holoride. Arcade game fans know the studio for creative VR titles like Yuki. Today Arvore comes out Pixel Ripped 1995: On the Road. This is an exclusive spin-off of the Pixel Ripped comedy series now available to Holoride subscribers.

The VR game tells the story of David, a nine-year-old gaming fan, and his virtual friend Dot. The two explore 16- and 32-bit era classics to save Dot’s friends and recover the lost Pixel Stone from the evil “Cyblin Lord”. It all takes place on a family road trip.

“With Holoride’s technology, we could explore creating a game in a completely new environment in a very innovative way, so we decided to explore a version of our most successful game in a completely new environment in a moving vehicle, creating a very unique experience in Pixel Ripped 1995: On the Road,” said Ricardo Justus, CEO of Arvore.

In the “Motorverse” via cryptocurrency

The previous Holoride Complete Package for supported Audi infotainment systems was $750. It included the HTC Vive Flow VR headset, an 8BitDo Pro 2 gamepad, and a security strap.

Holoride GmbH promotes its own cryptocurrency: “RIDE”, using the “potential of Web3” in the “Motorverse”. Issued by Holoride AG in Liechtenstein, the Holoride Platform Token forms “the core of its NFT-based content ecosystem built on the Elrond Network.”

In exchange for RIDE tokens, users and content creators develop unique NFTs. RIDE token users have access to various discounted offers and opportunities to participate in decisions about new content and features.

Sources: Launch of the retrofit solution | holoride


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