Shutterstock launches its own AI image generator


Summary

Shutterstock cooperates with OpenAI. Now the stock database is releasing a platform for AI image generation.

In October, Shutterstock and OpenAI teamed up to integrate DALL-E 2 into the company’s creative tools. Today, Shutterstock launched the AI ​​image generation platform. It is accessible to all users and the images generated can be used under license.

According to Shutterstock, the tool was developed with an “ethical approach and uses a library of assets that authentically represent the world we live in. Shutterstock also recognizes artists’ contributions to generative content by paying royalties for the intellectual property used. to develop the models and for the continued license of the content.

Shutterstock’s platform can generate different styles. | Photo: Shutterstock

Unlike other platforms, Shutterstock’s AI model generates varied images even when a single word or short phrase is typed, the company says. The generated images can also be edited directly on the platform.

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Shutterstock pays artists, the company says

“Shutterstock is the first company to support a responsible AI generation model that compensates artists for their contributions,” the company said. He also said he has taken steps to avoid biases that may be present in some data sets. It also continues to seek ways to fairly represent underrepresented groups.

Shutterstock did not provide details on the model used. Presumably, the company uses a variant of OpenAI’s DALL-E 2, which has been specially trained for its own needs. The platform is available from Shutterstock AI.

Original article from October 25, 2022

Shutterstock takes a clear stance on AI-generated images, but doesn’t want to scare artists away. Will this balancing act succeed?

Shutterstock Stock Image Platform and OpenAI Enter into Partnership: OpenAI’s DALL-E 2 AI Image will be integrated into the Shutterstock platform in the coming months.

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Users of Shutterstock’s website will have direct access to the program and should be able to “enhance their creative workflow”, according to Shutterstock. Details are not known yet, but Shutterstock uses OpenAI’s recently announced DALL-E 2 API. The offer is valid worldwide.

AI Stock: Shutterstock bucks the trend

Shutterstock’s commitment to AI images follows the departure of Getty Image. The latter company justified its decision by unresolved copyright issues over the images used for AI training.

Previously, image and online art platforms Fur Affinity, Newgrounds and Inkblot banned AI images from their platforms, siding with many artists who protested image generators of AI in recent months against potential copyright infringement and other concerns, such as the devaluation of human creativity. .

Shutterstock wants to pay artists

Shutterstock is aware that its collaboration with OpenAI will be viewed critically in the art and design world, and alongside the integration of DALL-E 2, announces a fund for artists whose Shutterstock images have been used for DALL-E 2 AI training.

Shutterstock’s position is that ownership of AI-generated content cannot be attributed to any individual. Instead, compensation must be paid to the collective of artists whose content is involved in the creation of each new AI content.

“The means of expressing creativity are constantly evolving and developing. We recognize that it is our great responsibility to embrace this evolution and ensure that generative technology that drives innovation is grounded in ethical practices,” said Paul Hennessy, Chief Executive Officer of Shutterstock.

Under the compensation model, artists whose content is used to train AI models receive a share of revenue from the sale of datasets and licensing of AI content generated at Shutterstock.

The amount of the share is based on the amount of images and metadata used for training datasets provided by Shutterstock. Shutterstock has been selling images and metadata to OpenAI since 2021.

“The data we licensed from Shutterstock was critical to the formation of DALL-E,” said Sam Altman, CEO of OpenAI.

Other AI generators are excluded

AI images not created with DALL-E 2 can no longer be sold on Shutterstock. This is good for the image platform in two ways: it emphasizes its DALL-E 2 integration. At the same time, it can avoid copyright criticism related to datasets training other image AIs like Stable Diffusion.

However, there is also a lot more training data in DALL-E 2 than in Shutterstock. Perhaps OpenAI could provide Shutterstock with its own model to address this criticism as well.

In the PR content accompanying the collaboration, Shutterstock also discusses how AI image generators can support artists in their creative work. OpenAI CEO Altman also sees AI as “an integral part of artists’ creative workflows.” However, Altman also said a few weeks ago that “it’s important to be honest” about DALL-E 2’s potential impact on the creative job market.

Another aspect that platforms like Shutterstock have to take into account: if they don’t offer AI images on their platform, other platform providers will enter the scene that focus on this area and could develop quickly. One example is the Stock AI website.

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